RL Magazine
Message From the Publisher
By Gailen vick

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Our staff at RLA is preparing for the Conference & Expo in Amsterdam which will be held on June 19-21 at the Mövenpick Hotel Amsterdam City Centre. I can’t think of a better place to be in June, Amsterdam is just lovely, the museums are world class and going bicycling on the country side along the canals is a must!

I love the fact that over 25% of business commuters in The Netherlands travel on bicycles to work. It must be the Dutch roots from my mother (Lola Van der Mark) that compels me to leave my home each morning, no matter if rainy or sunny day to get a little exercise on my commute to work. In The Netherlands, commuting by bicycle is common (Wikipedia.org). Starting in 2005 a new record for the average bike trips surpassed cars (FietsBeraad). They even have a Dutch Cycling Embassy that promotes the use of bicycling as the first form of transportation. Look at the use of Bicycling list by country; The Netherlands 26%, Denmark 19%, Switzerland 11%, Germany 10%, Austria 9%, Belgium 8%, Sweden 7%, the United States, Canada and Australia are at the bottom of the list.

You might wonder why I’m spending so much time on bicycling. Well, in the past I have asked you to “sit down and review…. two areas; non-essential vs corporate objectives.” I have found that everyone (including me) needs time to think in order to make these decisions. It takes me just over 30 minutes to travel the 8.3 miles to my office, during that time new ideals and thoughts seem to pour into my mind. By the time I reach the office, I’m full of creative ideals that I can share with my staff.

While visiting companies around the world, I find that most employees don’t have time to think, they are doing their job! They don’t schedule or plan for thinking. It is a must if you are going to stay competitive with the world market demands of Reverse Logistics. I encourage every company to review employees to see if they have planned some time for “just thinking.” Departments should have off-site meetings at least once a quarter to meet with an agenda of nothing other than to discuss ideals, thoughts about improving their company. A Saturday is best, because no phones are ringing. A breakfast meeting at 7 AM finishing at 9 can fit for a “think session”. You will be surprised by the results.

Gailen Vick - Founder & Executive Director

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