Edition 51
Message from the Publisher - Are You Sustainable
by Gailen Vick, Founder & Publisher, Reverse Logistics Association

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While I was driving across the USA visiting RLA Members prior to my final destination at the RLA Bentonville Seminar, in Arkansas, I realized something amazing; the roadways in America arenít sustainable! What you say, not sustainable, that is exactly what I thought. As I traveled during the day on 2 to 4 lane roads, I saw very few cars and trucks traveling on them. When night fall came around, no one was on the road.

Well for you operations and accounting types, you know the issue, if your ďbrick and mortarĒ isnít being used 24 hours a day, 7 days a week, your overhead is too high, not sustainable. In this case, the taxes will consume the taxpayer. Now, I know what you will say, the roads are built for future growth and rush-hour demands.

The problem is that the convenience for a few hours of less traffic during rush-hour and the future use isnít sustainable for the taxpayer base. Civil and Mechanical Engineers did their forecasting and studies with a little help from voters demanding their legislative leaders to build the larger and expensive roadway. What is missing is a Sustainable Planner type that can look at the overall outcome and see the real cost of maintenance cost over the next 20 years.

This month our Editor has pulled together some great examples of social sustainability, please read this wonderful article on page 12, it will bring tears to your eyes and joy to your soul. I would encourage you to look at your operations and services in the same light. Are they being used for more than bringing in revenue? Are they truly sustainable?

With all the readers and tablets, e-readers have become a standard and so has RL Magazine, being published on Kindle, Kindle Fire and Android formats, and now for the first time you can read them on you Apple iPhone and iPads!

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