Edition 58
Sneakers with a Purpose
by Gary Gagnon, Founder, ReKixx

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With more than 300 million pairs of shoes thrown away last year, in the U.S. alone (soles4souls.org), ReKixx® is taking matters into their own feet.

It was June 2009 when, as a husband and a father, I first had the idea of ReKixx: cool sneakers 100% recyclable. I was preparing to take out the garbage when I saw a pair of my wife’s old shoes and my boys’ beaten sneakers in the trash, right next to the recycling bin. As an avid, suburban recycler, I thought, wouldn’t it be nice if we could recycle our shoes instead of throwing them in the trash!? I went to work.

Fast forward 4+ years where the effort to bring a completely recyclable, and cool sneaker to market is beginning to unfold. With ReKixx currently in the launch phase of its 2014 collection, only available on Kickstarter, I am happy to finally be clear of the testing and retesting stage. Having gone through extensive research, several material trials, and lab tests, I am newly energized to get my product, brand, and message out there now for public awareness and consumer support.



It was my approach, if could find a way to reduce or eliminate some shoes (at least my shoes) from going into our landfills, I would be creating something worthwhile. I looked at the supply-chain and life-cycle of sneakers with a plan to create a greener channel for footwear. Sneakers became my vehicle to drive improvements in recycling and to encourage individual behaviors to promote green-living.

ReKixx are manufactured using a unique mix of materials that look and feel like canvas and rubber but are made entirely from a special custom blend of lab certified 100% recyclable materials. It is with our unique mix of materials and proprietary construction, that all parts together, of your worn and beaten ReKixx sneakers, can be recycled or “ReKixx-ed” to make new products and materials, including a new pair of ReKixx. Now, to guarantee, when your beaten ReKixx sneakers have absolutely no kick left, send them back to us where, from laces to sole, your ReKixx will in fact remain the only completely Landfill-Free Sneakers™. We call it Honest & True Recycability. Likewise, as the ReKixx effort grows, it is the goal that your worn ReKixx sneakers will be accepted for deposit directly into your curbside recycling bucket just like your #1 plastic water bottles and your #5 plastic yogurt cups and butter tubs.



Today with ReKixx as the world’s first and only completely Landfill-Free Sneaker it is our charge is to deliver an enjoyable sustainable sneaker that can advocate and initiate improvements in recycling. ReKixx are: Sneakers with a Purpose™.

For the good of your feet, for the good of the planet . . . reduce, reuse, ReKixx ™

Find more information at www.ReKixx.com.
RLM
Gary Gagnon, originally from Cherry Hill, NJ is a graduate of Rowan University with a BA in Education and a MA in Organizational Leadership. Today he resides in Charlotte, NC with his wife and two boys. He has 20+ years experience in teaching, management, procurement, consumer goods, and licensing. He is currently Director of Business Development for an industry leading manufacture while his sneakers run part-time. He dreams someday to be managing ReKixx full-time where he can work side by side with his boys.

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