Edition 59
Message from the Publisher
by Gailen Vick, Founder & Publisher, Reverse Logistics Association

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Fraudulent Claims

This is one of the busiest times of the year here at RL Magazine, along with the Reverse Logistics Association. We are getting ready for our largest Conference & Expo of the year.

It seems that everything is scheduled at the same time, printing the magazine, finishing touches on the Conference and trying to bring in a little more revenue to support the association for another year!

This monthís edition has a cautionary note on ďfraudĒ by Mr. John Sharman. Please take time to read Johnís thoughts on this subject, please donít just scan it, but really focus on his subject. Fraud can come in many forms today; it is just another form of dishonesty. Johnís article even goes further to say that if your companyís systems break down to where consumers are given the choice of being honest on returning a double shipment, they wonít, while losing respect for the company.



Fraud can come in other forms, such as exaggerating the deliverables. You know what I mean; 60 miles to a gallon, bandwidth of 30mbs. We see companies from time to time over-stating that they are the largest, fastest growing, and only later to find they were exaggerating to the point of fraud. Yet some people believe these too good to be true claims.

What can we do when we have been taken advantage of due to fraud? Not much. It is the time before the decision when staying objective and using a little common-sense is critical. If the vendor promised solutions that were too good to be true, they probably are.



I look forward to seeing everyone next month In Las Vegas, come and get away from the cold for a few days and learn from some of the best RL Professions in the world. If you think Iím exaggerating, then look at this line-up of presenters and panelist of Retailers, OEMS and Academics that are coming. www.RLAshows.org

Best Regards,
Gailen Vick, Founder & Publisher
www.RLA.org
RLM

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