Edition 73
Message from the Editor
by Laura Teifel, Editor, Reverse Logistics Association

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Striving for Excellence

Last month, I wrote about achieving goals. This month is related to that in a different way. By understanding what type of thinker you are, you can better understand why or why not you are achieving the goals being set. To be the most productive, we set goals and make them happen and then start the process all over again with a new goal. We live a dream and life that we want and take personal leadership over our lives.

The number one type of thinker understands that when a big goal is set, that it has to be bigger than them or itís not a goal but simply a task instead. An example of this is if itís something that has been done before or there is no growth offered. An optimal goal is where you donít know exactly how to get it right away, have not experienced it yet, or it may be somewhat outside of your comfort zone. People are the only goal striving beings on the planet so when weíre not striving for excellence we are not growing. What we can do is arm ourselves with the tools, technology, and knowledge to overcome obstacles because these will always present themselves. One way to look at an obstacle is by viewing it in a positive light so that itís there for my benefit. It will also be a reminder to progress and can offer continued growth. You donít want to get rid of obstacles because theyíre there to help you grow and remind us that we can set a bigger goal.

There are three other thinkers that all have different ways to go about achieving their goals. The second type of thinker will set a goal that is not too outrageous but this person will doubt themselves and look at all of the challenges and obstacles. This causes focus to be taken from the goal itself and when the obstacle becomes bigger than the goal, the end result of completion gets smaller and less achievable. The energy and intention is then placed on all of the reasons of why not to complete the goal is no longer in sight. The third type of thinker is the type of person who has a lot of excitement of ideas, with the feeling of being able to easily accomplish everything in front of them. Once they hit an obstacle or challenge that becomes difficult, theyíll go back and start on another goal instead of accomplishing the original goal set out. This can also be referred to as having a spaghetti brain, where if you drew out the goals there would be lines going everywhere. The fourth type of thinker is the type of person that does not have goals or is on a resting period from just reaching a big goal. They are not taking risk or have become comfortable and tend to stay in this zone longer than intended. The value or benefit of not having a goal is that there are no obstacles or challenges but also no chance of moving forward and striving for excellence.

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