Edition 87
Message from the Editor
by Felecia Przybyla , Editor, Reverse Logistics Association

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The holidays are here, and itís prime shopping season. We know itís a busy time for all retailers. We just had Black Friday and Cyber Monday and shopping has already increased this year compared to 2016. Our economy has improved and the shoppers are spending more money. As a mother of young children, I havenít been an avid Black Friday shopper the past few years. I do most of my gift shopping online for convenience and to maintain my sanity of shopping without children.

However, this year, we were driving home from our Thanksgiving dinner when we drove near a Walmart, and looking at the time realized the store had just opened and decided to just attempt the craziness, even with kids in tow. I was pleasantly surprised at the organization and placement of the sale items, how quickly we moved through the store, found the few items we wanted, AND checked out in record time! There was a staff member about every 10-20 feet wherever we went, ready to answer questions and help where needed. They had lines taped off through the clothing section anticipating long check-out lines. We checked out faster - within an hour of Black Friday starting - than we normally do on a normal shopping day at Walmart. We seriously spent 5 minutes or less in a Black Friday check out line! As a customer, I was happy with the deals I got, and even happier with the customer service, organization, speed, AND cheerfulness we got from each Walmart employee.



After having a positive experience, we will no doubt return to Walmart and may even return for another Black Friday experience. Our experience exceeded our expectations! After this experience I am convinced that Walmartís in store returns process will be just as organized and easy. Itís a good reminder that customer satisfaction and customer loyalty are also big factors in Reverse Logistics.
RLM
Felecia Przybyla
RL Magazine Editor
Editor@rla.org

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